Halli Van Lier Ribbink

Screen Shot 2016-03-27 at 6.19.51 PM.png — Creator / founder of kindred wrap

Kindred Wrap is a boutique baby carrier brand I founded in April 2015. The mission of the company is to produce American Made high quality baby carriers that serve to aid parents in caring for their little ones while going about their day hands free and in style.
As the founder and creator I designed all branding and marketing materials, product design and development, managed the social media and e-commerce site, worked with manufacturers and sourced materials, handled all product fulfillment and customer service.

highlights - kindred wrap

1/5 : Brand concept and design

-Logo, mark, packaging materials-

Brand Name and Logo Design

Instructional Booklet design, copy and illustrations.

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2/5 : product design and photography

-Jacquard design on Tencel and Organic cotton, pantone selection, product photography, Product line Extension-

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3/5 : E-commerce design and Social Media Management

-UX Design, content development and creation-

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4/5 : Photoshoot direction and styling

-Shoot brief, location, photographer selection, styling-

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Thankful to have worked with such talented photographers and the sweetest families. Photoshoots have been a highlight in my experience.

5/5 : Influencer collaboration

-Identifying and collaborating with influencers within the market segment for greater audience reach-

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